HI, I'm JOe...

...and I started making soap in my kitchen back in 2020.

A Natural Start

Wylder Naturals was born in 2021 from a desire to create simple, all-natural skincare products. It all began in my kitchen, where I started making small batches of soap - just four or five bars at a time - and testing them with friends and family.

As interest grew, I expanded the range and brought in my talented sister (of Oh Nice Designs) to create illustrations for each soap. I took our products to local markets met some amazing shop owners who were just as passionate about sustainability as I was.

As demand grew, so did the need for more space. I outgrew the kitchen, and then the spare room, and eventually we found our first workshop in Fishponds, Bristol.

Branching Out

As we expanded, so did our team. We outgrew that original space and we've now moved production to a solar-powered facility in Somerset, where we continue to craft each product in small batches.

While our location and team have grown, our dedication to quality and sustainability remains unchanged.

Keeping it simple

Sustainability is at the heart of everything we do. From using UK-grown ingredients to powering our production with solar energy, we make every choice with the planet in mind. Our core philosophy has always been to keep things simple, let nature do the talking, and to be mindful of our impact on the environment.

We work with like-minded businesses who share our values and help us stay focused on sustainability, simplicity, and ethical practices.

What's Next?

We’re constantly striving to improve, both in the quality of our products and in our environmental practices.

As we grow, we’re focused on expanding our range of skincare products and finding new ways to make our processes even more sustainable.